This Google and Threepipe event brings together some of the sharpest and most experienced minds amongst consumer lifestyle and parenting focussed brands to share their practical experiences of how to appeal to millennial parents.
The much obsessed about millennial generation has now grown old enough to have children and 2018 will see more babies born to millennial parents, ‘Parennials’, than any other population segment.
Overlooking the fact that many millennials are now parents, brands could miss changes in lifestyle behaviour and media consumption that directly impact the bottom line as millennials move into their prime spending years.
What do millennial parents value in brands and organisations?
How and where do they want to have relationships with brands?
How to create products that better appeal to parennials
Which brands are succeeding in appealing to this audience?
Acknowledged to be one of the UK’s experts in understanding today’s 21st century families and kids. Emma helps brands and organisations including Netflix, Spotify and Facebook build better, more meaningful relationships with modern families at these key life stages.
Siobhan Freegard OBE is an entrepreneur and parenting commentator. She co-founded Netmums and grew it to become the UK’s biggest parenting website before she sold it to Axel Springer. In 2014 Freegard started Channel Mum, the UK’s fastest growing parenting YouTube network and website community for parents. Siobhan was awarded an OBE for services to families.
Fergus is responsible for building integrated consumer and corporate campaigns which reach out to diverse audiences, including parents, about how Gumtree is at the heart of the sharing economy.
Ben is responsible for all consumer and restaurant marketing programmes. Prior to joining Just Eat, Ben played an instrumental role in leading the marketing strategies and driving the success of some of the UK’s fastest growing and most disruptive digital brands, including Betfair and Notonthehighstreet.com
Registration (light breakfast available)
Welcome/introduction from Threepipe
Pineapple Lounge
Channel Mum
Gumtree
Just Eat
Questions
Networking over tea and coffee
Event close
Threepipe is a PR and social media agency that works with some of the best known and loved family brands including VTech, Britax, LeapFrog and Harvester restaurants. Please stop by www.threepipe.co.uk to see case studies of our recent campaigns or contact jim@threepipe.co.uk to set up a meeting.