This Google and Threepipe event brings together some of the sharpest and most experienced minds in the luxury brand market to share their practical experiences of pivoting their approach to better appeal to millennials.
McKinsey, November 2017
Millennials represent the next engine of growth for the luxury market, yet brands are still finding their way in understanding how to engage with this crucial audience. Brands that understand millennial expectations of luxury brands and the new model of purchasing behaviour, will be those that succeed in the years ahead.
Shaping of brand content and messaging to appeal to millennials
How to create luxury digital experiences
Product development that appeals to a new generation of luxury buyers
Which brands are succeeding in pivoting to this new audience?
Dolly joined Vogue.com in 2000 and was named Editor in 2005, before becoming Digital Editor of all Condé Nast titles in 2007, while remaining editor of Vogue.co.uk. In 2015 she became Digital Content and Strategy Director of Condé Nast, to align editorial and commercial strategies for greater user and client engagement across the Condé Nast portfolio. She continues to write for various Condé Nast digital titles and most regularly for Vogue.
A background in product management and artificial intelligence for the BBC and Microsoft led Kostas to build an AI Fashion app to suggest outfits based on items in shoppers’ wardrobes and latest trends. Retailers signing up include Harrods, Ted Baker and Farfetch.
Sabrina Garufi has been at Google for four years and has worked with a number of large luxury French brands to develop and craft their international expansion strategies. With a background in finance, Sabrina also worked in banking for five years as a Derivatives Analyst. A native of Montreal, she completed her MBA in Berlin before moving to Dublin to join Google.
Registration (light breakfast available)
Welcome/introduction from Threepipe
Condé Nast
Soho Home & Co Retail
Panel introduction and discussion
Questions
Networking over tea and coffee
Event close
Threepipe is a full service digital agency that works with some of the best known and fastest growing retail brands. Threepipe manages profitable customer acquisition programmes for luxury brands including La Perla, Soho Home and Liberty London across social, display and SEO channels. Please stop by www.threepipe.co.uk to see case studies of our recent retail campaigns or contact jim@threepipe.co.uk to set up a meeting.